Five Things You Should Know About Creating A Colour Strategy For Your Brand.
A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.
Branding and Design: Why Colour’s Emotional Impact is Growing in Popularity
The key to brand engagement is emotional engagement, and colours evoke emotions. Colour is away of emotionally communicating across borders, we discuss some considerations.
7 Great Insights You Can Learn From How Color Affects Our Five Senses.
7 Great Insights You Can Learn From How Color Affects Our Five Senses. How do different colours change the way we experience the world? What insights can we learn from this understanding?
How can coffee be both good and bad for me?
Is coffee good or bad for us? This information overload is resulting in buyer dissonance amongst coffee buyers. One category has implications for others in thinking about information management.
Understanding the cultural meaning of colour
The cultural meaning and symbolism of colour is an important factor in defining a brand’s colour strategy, Key considerations are introduced below.
Creating a Color Strategy for Brand Management
Colour plays a vital role in marketing and branding today. What are the benefits of a brand colour strategy to brand management? There are several perspectives to consider.