A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.
The key to brand engagement is emotional engagement, and colours evoke emotions. Colour is away of emotionally communicating across borders, we discuss some considerations.
The cultural meaning and symbolism of colour is an important factor in defining a brand’s colour strategy, Key considerations are introduced below.
Colour plays a vital role in marketing and branding today. What are the benefits of a brand colour strategy to brand management? There are several perspectives to consider.