Our Philosophy
How we think about brands
Products and services must satisfy the wants and needs of consumers.
The reality is that in today's world, many struggle to recognise meaningful differences between leading offers in a category.
While everything has meaning, not everything makes sense.
Through semiotics and other methodologies, we empower brands to better understand their consumers and engage them more meaningfully.
Brands that engage consumers make sense at every touchpoint.
The equity of a brand is its meaning. Your brand value lies in how you meaningfully differentiate yourself from your competitors in a category.
