Insight & Research
A powerful and differentiated insight is fundamental to creating, developing, or positioning a brand.
This is achieved through the discovery of a deeper understanding of the meaning behind a brand, the life and behaviour of the target market and their socio-cultural frame.
Insights can be contextualised by understanding social and cultural trends that affect them.
Engaging and communicating with consumers through an understanding of their psychology and behaviour.
To develop an effective brand strategy, it is essential to understand how your competitors are reacting to similar insights and changes in culture.
Some core research methodologies
Qualitative Focus Groups & Interviews
Digital & UX Research
CX, Shopper, Consumer Journey, Buyer Persona Research
Professional and B2B Research