Insight & Research

A powerful and differentiated insight is fundamental to creating, developing, or positioning a brand.

This is achieved through the discovery of a deeper understanding of the meaning behind a brand, the life and behaviour of the target market and their socio-cultural frame.
Culture, Markets and people

1. Culture

Insights can be contextualised by understanding social and cultural trends that affect them.

2. People

Engaging and communicating with consumers through an understanding of their psychology and behaviour.

3. Market

To develop an effective brand strategy, it is essential to understand how your competitors are reacting to similar insights and changes in culture.

Some core research methodologies

Qualitative Focus Groups & Interviews

Digital & UX Research

Ethnographic Research

CX, Shopper, Consumer Journey, Buyer Persona Research

Quantitative Research

Professional and B2B Research

We tailor our methodologies to meet the specific needs and objectives of each individual project.