Pet insights: What are the psychological benefits of a dog or cat?

What are the psychological benefits of dogs and cats? How is this ‘pet effect’ solving our well-being deficits: mentally, physically and socially. Is there a shadow to this relationship?
How are pets changing us? The amazing coup d’état of the Fur Family.

In recent years, our relationships with pets have changed radically. What is behind the rise of the fur family? Could it be marketing and advertising? We discuss some insights and implications of this shift.
The Evolutionary Jackpot: What makes a dog man’s best friend?

Dogs have been man’s best friend for 40,000 years. We’ve turned to dogs for companionship in increasing numbers over the Covid-era. We have evolved alongside dogs in interest ways. Yet, have we been as good a friend to dogs, as they have been to us?
How can coffee be both good and bad for me?

Is coffee good or bad for us? This information overload is resulting in buyer dissonance amongst coffee buyers. One category has implications for others in thinking about information management.