Why is man the measure of all things? The effective meaning of anthropomorphic bias.
We are hardwired from birth, to think with an anthropomorphic bias. We understand and relate to the world from a human perspective. We project human qualities and behavour onto living and inanimate objects without thinking. We evolved this capacity and now popular culture, films and marketing reflect back anthropomorphic designs and characters. What aren’t we seeing under the influence of this bias?
Branding and Design: Why Colour’s Emotional Impact is Growing in Popularity
The key to brand engagement is emotional engagement, and colours evoke emotions. Colour is away of emotionally communicating across borders, we discuss some considerations.