Are brand names unintentionally informative? Appreciating the sounds of meaning.

It is becoming increasingly common for brands and products to use nonsensical words. Brand managers need to recognize that these words convey non-semantic meanings through sound symbolism and other attributes. Sound symbolism can influence our perceptions, sensory experiences and emotional engagement.

Why are cute aesthetics and Kawaii still growing? Is cuteness culturally contagious?

How did cute aesthetics become so popular around the world? The cute aesthetics have spread across most cultures, and they have become mainstream. Also, this aesthetic has continued to evolve, and now can be found in nearly every category. Examining the reasons behind this trend sheds light on how it could develop in the future

Semiotics of the human face: evolving implications for design, marketing and advertising.

In social communication, the human face plays an important semiotic role. Our minds are hard wired to recognize it. New technologies are changing the way the human face is perceived and interacted with. This creates new challenges and opportunities for design, marketing, and advertising.

Five Things You Should Know About Creating A Colour Strategy For Your Brand.

A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.

7 Great Insights You Can Learn From How Color Affects Our Five Senses.

7 Great Insights You Can Learn From How Color Affects Our Five Senses. How do different colours change the way we experience the world? What insights can we learn from this understanding?