What are the psychological benefits of dogs and cats? How is this ‘pet effect’ solving our well-being deficits: mentally, physically and socially. Is there a shadow to this relationship?
Dogs have been man’s best friend for 40,000 years. We’ve turned to dogs for companionship in increasing numbers over the Covid-era. We have evolved alongside dogs in interest ways. Yet, have we been as good a friend to dogs, as they have been to us?
We are hardwired from birth, to think with an anthropomorphic bias. We understand and relate to the world from a human perspective. We project human qualities and behavour onto living and inanimate objects without thinking. We evolved this capacity and now popular culture, films and marketing reflect back anthropomorphic designs and characters. What aren’t we seeing under the influence of this bias?
The cultural meaning and symbolism of colour is an important factor in defining a brand’s colour strategy, Key considerations are introduced below.