How did cute aesthetics become so popular around the world? The cute aesthetics have spread across most cultures, and they have become mainstream. Also, this aesthetic has continued to evolve, and now can be found in nearly every category. Examining the reasons behind this trend sheds light on how it could develop in the future
The key to brand engagement is emotional engagement, and colours evoke emotions. Colour is away of emotionally communicating across borders, we discuss some considerations.