Are brand names unintentionally informative? Appreciating the sounds of meaning.
It is becoming increasingly common for brands and products to use nonsensical words. Brand managers need to recognize that these words convey non-semantic meanings through sound symbolism and other attributes. Sound symbolism can influence our perceptions, sensory experiences and emotional engagement.
Creating a unique and popular brand name? Semiotic & creative ways to design one easily.
Creating a new brand name? Before you start, Some semiotic approaches & 10 ways to create an original and engaging brand name