Culture and brands: how does this benefit brand identity and brand positioning?

Brands that engage consumers are meaningfully positioned in culture. Understanding culture is a crucial part of brand positioning and strategy. We offer 5 tips for aligning your brand with culture.

Branding and Design: Why Colour’s Emotional Impact is Growing in Popularity

The key to brand engagement is emotional engagement, and colours evoke emotions. Colour is away of emotionally communicating across borders, we discuss some considerations.