A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.
7 Great Insights You Can Learn From How Color Affects Our Five Senses. How do different colours change the way we experience the world? What insights can we learn from this understanding?
The cultural meaning and symbolism of colour is an important factor in defining a brand’s colour strategy, Key considerations are introduced below.
Colour plays a vital role in marketing and branding today. What are the benefits of a brand colour strategy to brand management? There are several perspectives to consider.