Pet insights: What are the psychological benefits of a dog or cat?

What are the psychological benefits of dogs and cats? How is this ‘pet effect’ solving our well-being deficits: mentally, physically and socially. Is there a shadow to this relationship?
Five Things You Should Know About Creating A Colour Strategy For Your Brand.

A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.