We are hardwired from birth, to think with an anthropomorphic bias. We understand and relate to the world from a human perspective. We project human qualities and behavour onto living and inanimate objects without thinking. We evolved this capacity and now popular culture, films and marketing reflect back anthropomorphic designs and characters. What aren’t we seeing under the influence of this bias?
How did cute aesthetics become so popular around the world? The cute aesthetics have spread across most cultures, and they have become mainstream. Also, this aesthetic has continued to evolve, and now can be found in nearly every category. Examining the reasons behind this trend sheds light on how it could develop in the future