The evolution of a brand is different from its growth. It is an insight that leads to the commercial survival of the fittest brands.
We are hardwired from birth, to think with an anthropomorphic bias. We understand and relate to the world from a human perspective. We project human qualities and behavour onto living and inanimate objects without thinking. We evolved this capacity and now popular culture, films and marketing reflect back anthropomorphic designs and characters. What aren’t we seeing under the influence of this bias?
In social communication, the human face plays an important semiotic role. Our minds are hard wired to recognize it. New technologies are changing the way the human face is perceived and interacted with. This creates new challenges and opportunities for design, marketing, and advertising.
A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.
7 Great Insights You Can Learn From How Color Affects Our Five Senses. How do different colours change the way we experience the world? What insights can we learn from this understanding?
Colour plays a vital role in marketing and branding today. What are the benefits of a brand colour strategy to brand management? There are several perspectives to consider.