It is becoming increasingly common for brands and products to use nonsensical words. Brand managers need to recognize that these words convey non-semantic meanings through sound symbolism and other attributes. Sound symbolism can influence our perceptions, sensory experiences and emotional engagement.
Creating a new brand name? Before you start, Some semiotic approaches & 10 ways to create an original and engaging brand name
The evolution of a brand is different from its growth. It is an insight that leads to the commercial survival of the fittest brands.
Brands that engage consumers are meaningfully positioned in culture. Understanding culture is a crucial part of brand positioning and strategy. We offer 5 tips for aligning your brand with culture.
What are the psychological benefits of dogs and cats? How is this ‘pet effect’ solving our well-being deficits: mentally, physically and socially. Is there a shadow to this relationship?
In recent years, our relationships with pets have changed radically. What is behind the rise of the fur family? Could it be marketing and advertising? We discuss some insights and implications of this shift.
Dogs have been man’s best friend for 40,000 years. We’ve turned to dogs for companionship in increasing numbers over the Covid-era. We have evolved alongside dogs in interest ways. Yet, have we been as good a friend to dogs, as they have been to us?
In social communication, the human face plays an important semiotic role. Our minds are hard wired to recognize it. New technologies are changing the way the human face is perceived and interacted with. This creates new challenges and opportunities for design, marketing, and advertising.
A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.
7 Great Insights You Can Learn From How Color Affects Our Five Senses. How do different colours change the way we experience the world? What insights can we learn from this understanding?