Are brand names unintentionally informative? Appreciating the sounds of meaning.
It is becoming increasingly common for brands and products to use nonsensical words. Brand managers need to recognize that these words convey non-semantic meanings through sound symbolism and other attributes. Sound symbolism can influence our perceptions, sensory experiences and emotional engagement.
Creating a unique and popular brand name? Semiotic & creative ways to design one easily.
Creating a new brand name? Before you start, Some semiotic approaches & 10 ways to create an original and engaging brand name
Why brand evolution is not the same as growing brands: How to evolve.
The evolution of a brand is different from its growth. It is an insight that leads to the commercial survival of the fittest brands.
Culture and brands: how does this benefit brand identity and brand positioning?
Brands that engage consumers are meaningfully positioned in culture. Understanding culture is a crucial part of brand positioning and strategy. We offer 5 tips for aligning your brand with culture.
Pet insights: What are the psychological benefits of a dog or cat?
What are the psychological benefits of dogs and cats? How is this ‘pet effect’ solving our well-being deficits: mentally, physically and socially. Is there a shadow to this relationship?
How are pets changing us? The amazing coup d’état of the Fur Family.
In recent years, our relationships with pets have changed radically. What is behind the rise of the fur family? Could it be marketing and advertising? We discuss some insights and implications of this shift.
The Evolutionary Jackpot: What makes a dog man’s best friend?
Dogs have been man’s best friend for 40,000 years. We’ve turned to dogs for companionship in increasing numbers over the Covid-era. We have evolved alongside dogs in interest ways. Yet, have we been as good a friend to dogs, as they have been to us?
Semiotics of the human face: evolving implications for design, marketing and advertising.
In social communication, the human face plays an important semiotic role. Our minds are hard wired to recognize it. New technologies are changing the way the human face is perceived and interacted with. This creates new challenges and opportunities for design, marketing, and advertising.
Five Things You Should Know About Creating A Colour Strategy For Your Brand.
A colour strategy is a key aspect of branding: facilitating semiotic differentiation, navigation, comprehension, and engagement.
7 Great Insights You Can Learn From How Color Affects Our Five Senses.
7 Great Insights You Can Learn From How Color Affects Our Five Senses. How do different colours change the way we experience the world? What insights can we learn from this understanding?