Are brand names unintentionally informative? Appreciating the sounds of meaning.

It is becoming increasingly common for brands and products to use nonsensical words. Brand managers need to recognize that these words convey non-semantic meanings through sound symbolism and other attributes. Sound symbolism can influence our perceptions, sensory experiences and emotional engagement.

7 Great Insights You Can Learn From How Color Affects Our Five Senses.

7 Great Insights You Can Learn From How Color Affects Our Five Senses. How do different colours change the way we experience the world? What insights can we learn from this understanding?