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Tag: South Korea

Why are cute aesthetics and Kawaii still growing? Is cuteness culturally contagious?

Cute in culture

How did cute aesthetics become so popular around the world? The cute aesthetics have spread across most cultures, and they have become mainstream. Also, this aesthetic has continued to evolve, and now can be found in nearly every category. Examining the reasons behind this trend sheds light on how it could develop in the future

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